Radio advertising increases credibility in the marketing of a Christian audience

According to Simmons Market Research, 72% of Christian radio listeners prefer to buy a business that advertises on his radio station. And 62% say it would be buy more in a business knows if you advertise on Christian radio. The interesting thing is that these statistics are not just a snapshot in time from a survey of accident. These factors have remained very loyal well for decades over the past two years. The halo effect of this single market has faced a variety of economic conditions and changes in global marketing of the impact of cable television to the advent of Internet advertising. It seems that marketing to a Christian audience is as simple as using a well-designed radio campaign in the right radio stations.

The fact is that very few sites offer this type of advertising credibility. A message is heard through the lens of this format is perceived by the listener as more reliable than other forms of advertising. What radio listener turns on the radio expecting to hear a message that will change their lives Clearly, there is another format that commands such attention for its listening to the unique program content being broadcast on the radio. It is this type of advertiser loyalty can not be achieved by any other means.

Finally, consider these facts. According to market research Soma, 64% of all Christian radio listeners say that Christian radio ads they want to buy what is in the ad compared with 33% of all consumers of advertising .

The data are definitive and clear. If your campaign does not include Christian radio advertising, then you are not maximizing the capacity of its advertising budget to reach buyers who are predisposed to buy what you are selling. Commercialization of this unique family oriented audience is easier when you include in your media mix.